The Do’s and Don’ts of Instagram (1)
|应做事项||禁忌||Instagram社交平台
los|||no hacer||
Die Do's und Don'ts von Instagram (1)
Qué hacer y qué no hacer en Instagram (1)
Les choses à faire et à ne pas faire sur Instagram (1)
I "buoni" e i "cattivi" di Instagram (1)
インスタグラムでやるべきこと、やってはいけないこと (1)
인스타그램에서 해야 할 일과 하지 말아야 할 일 (1)
"Instagram" privalumai ir trūkumai (1)
O que fazer e o que não fazer no Instagram (1)
Все плюсы и минусы Instagram (1)
Instagram'da Yapılması ve Yapılmaması Gerekenler (1)
Instagram 的注意事项 (1)
Instagram 的注意事項 (1)
It's no big secret, I am all kinds of obsessed with Instagram, and have been since 2012, ever since I downloaded it onto my old iPod touch while living in Logroño, Spain.
|||||soy||||||||||||||||||||||||Logroño|
No es un gran secreto, estoy obsesionada de muchas maneras con Instagram, y lo he estado desde 2012, desde que lo descargué en mi viejo iPod touch mientras vivía en Logroño, España.
Those were the days!
aquellos|||
¡Aquellos eran los días!
But once I moved back home and tried to get my life into ship shape by working for a year and building my blog to the point that it could be my full-time job, I realized I need to get serious about social media.
|||||casa|y|||||||forma|forma||||||||||||||||||||||||||||||
Pero una vez que volví a casa y traté de poner mi vida en orden trabajando durante un año y construyendo mi blog hasta el punto en que pudiera ser mi trabajo a tiempo completo, me di cuenta de que necesitaba ponerme seria con las redes sociales.
While I toy around with Facebook and Twitter because they were, well, obligatory, I wholeheartedly gave up on Google + in favor of Instagram.
||||||||||||obligatorios||de todo corazón||||||||
Mientras jugueteo con Facebook y Twitter porque eran, bueno, obligatorios, renuncié de todo corazón a Google + en favor de Instagram.
Instagram is awesome.
Instagram es increíble.
It's simple.
Es simple.
It's pretty pictures.
きれいな写真だ。
Google +, well, I'm not even big enough of a geek to hop on that bandwagon.
||||||suficiente|||friki|||||moda
Google +, bueno, ni siquiera soy lo suficientemente geek para subirme a esa moda.
3.5 years ago I threw a good portion of my effort into building my profile and audience on Instagram, and I'm sure glad I did.
|||eché||||||||||||audiencia||||||||
Hace 3.5 años, puse una buena parte de mi esfuerzo en construir mi perfil y audiencia en Instagram, y estoy muy contento de haberlo hecho.
Not only is Instagram one of the fastest growing social networks (source), it's also one of the biggest.
No solo Instagram es una de las redes sociales de más rápido crecimiento (fuente), también es una de las más grandes.
If you're going to focus on building a following on one network, consider Instagram.
1つのネットワークでフォロワーを増やすことに集中するなら、Instagramを検討しよう。
December 2014 was massive for Instagram.
First they announced on their blog that there are now more than 300 million active monthly users.
Holy cow, is that big!
santo|vaca||eso|grande
¡Vaca sagrada, eso es grande!
It's actually bigger than Twitter so if you were looking for a sign to tell you to get cracking on sharing photos, now's it.
es|de hecho|||||||estabas||||||||||apresúrate||compartir||ahora|
En realidad, es más grande que Twitter, así que si estabas buscando una señal para empezar a compartir fotos, este es el momento.
Twitterよりも規模が大きいので、写真の共有に乗り出すサインを探しているなら、今がその時だ。
Personally, I also got extremely lucky and Forbes mentioned me this week as a travel Instagrammer to watch in 2015.
|||||||Forbes|||||||||||
Personalmente, también tuve mucha suerte y Forbes me mencionó esta semana como un Instagrammer de viajes a seguir en 2015.
個人的にも非常にラッキーで、フォーブスは今週、2015年に注目すべきトラベル・インスタグラマーとして私を紹介した。
What what!
So now I have a legitimate reason to spend more time on my favorite app and less tweeting.
|||||||||||||||||tuiteando
Phew!
uf
Then shit hit the fan this morning.
entonces|mierda|golpeó|el|ventilador||
Entonces la cosa se complicó esta mañana.
#InstagramRapture
#InstagramRapture
Over the years I've managed to somehow end up with over 100,000 followers!
a través de|||||||||||
A lo largo de los años, he logrado de alguna manera tener más de 100,000 seguidores.
I remember when I had 34,000 and lost 2,000 of them overnight.
|recuerdo||||||||
Recuerdo cuando tenía 34,000 y perdí 2,000 de ellos de la noche a la mañana.
Crap.
basura
Mierda.
In the same announcement sharing that Instagram reached the 300 million milestone and they would roll out verified accounts, they also casually let us know they would be eliminating bot and fake accounts that violated their T's and C's.
En||||||||||hito||||||verificadas||||||||||||||||||sus|||C
En el mismo anuncio en el que compartieron que Instagram alcanzó el hito de 300 millones y que lanzarían cuentas verificadas, también nos informaron de manera casual que eliminarían cuentas de bots y falsas que violaran sus T's y C's.
Fair enough.
justo|
Justo.
As everyone waited with bated breath for the hammer stroke to fall, virtually excited to see who had been buying followers all these years, I think many of us were in for a rude awakening when we woke up to see that almost everyone lost followers!
as|everyone||||||||||||||||||||||||||||||||||||||||||||
como||||contenida|aliento|||martillo|golpe|||prácticamente||||||||||||||muchos|||estábamos|en|por||despertar|despertar|||||||eso||||seguidores
Mientras todos esperaban con gran expectación que cayera el golpe del martillo, prácticamente emocionados por ver quién había estado comprando seguidores todos estos años, creo que muchos de nosotros nos llevamos una desagradable sorpresa al despertarnos y ver que casi todos perdieron seguidores.
No!!!!!!!
¡No!!!!!!!
Though I've never bought followers I figure my loss was related to the fact that I've been featured a lot on big profiles and in articles online, so not everyone following me was legit.
aunque|||||||||||||||||||||||||||||||||legítimos
私はフォロワーを買ったことはないけれど、私の損失は、私が大きなプロフィールやオンラインの記事でたくさん紹介されてきたという事実に関連していると思う。
Then I saw people like Kim K, Justin Bieber and even the official Instagram itself lost millions in the purge, so I started to feel better.
その後、キム・Kやジャスティン・ビーバー、さらにはインスタグラムの公式アカウントまでもが粛清で何百万ドルも失ったのを見て、気分が良くなってきた。
Anywho, where was I?
bueno||estaba|
Now more than ever Instagram has become more and more relevant, whether you are a blogger, a business or just someone who likes sharing pictures.
|||||||||||||||||negocio|||||||
Ahora más que nunca, Instagram se ha vuelto cada vez más relevante, ya sea que seas un blogger, un negocio o simplemente alguien que le gusta compartir fotos.
Sometimes my current followers haven't felt like a lot because I know people and follow accounts with hundreds of thousands of followers, or even in the millions.
a veces||||no||||||||||||||||||||||
A veces, mis seguidores actuales no me parecen muchos porque conozco a personas y sigo cuentas con cientos de miles de seguidores, o incluso en millones.
But I do often get asked how I've managed to get so many followers, so I thought I would share some ideas.
||||||||||||||||pensé|||||
Pero a menudo me preguntan cómo he logrado tener tantos seguidores, así que pensé que compartiría algunas ideas.
I have also been very observant with Instagram trends over the past three years and have paid attention and taken an active role in building my following.
|||||||Instagram|||||||||||||||||||
También he sido muy observador con las tendencias de Instagram en los últimos tres años y he prestado atención y tomado un papel activo en construir mi seguimiento.
It didn't just happen, I made it happen.
|no||||||
No sucedió por sí solo, yo lo hice posible.
I've also been part of several Instagram campaigns with brands and business around the world and have learned a lot through those experiences.
||sido||||||||||||||||||||
También he sido parte de varias campañas de Instagram con marcas y negocios de todo el mundo y he aprendido mucho a través de esas experiencias.
I've shared my experiences in talks and webinars, and also in Travel Blog Success.
Of course, this is what's worked for me and what matches my values and ethics.
Other people feel differently, as is to be expected.
他の人たちは、当然のように違うことを感じている。
I've asked my friend Melissa Findley, a talented photographer and Instagrammer from Australia to chime in with some tips and ideas as well.
|||||Findley|||||Instagrammer|de|||opinar|||algunos|consejos|y|||
He pedido a mi amiga Melissa Findley, una talentosa fotógrafa e Instagrammer de Australia, que comparta algunos consejos e ideas también.
She's done lots of Instagram projects, has great experience and has worked with some of the best in the business, not to mention her Instagram feed will make you want to hop on a plane somewhere beautiful immediately.
|||||||||||||||||||||||||perfil||||||subir||||||
Ha realizado muchos proyectos en Instagram, tiene gran experiencia y ha trabajado con algunos de los mejores en el negocio, sin mencionar que su feed de Instagram te hará querer subirse a un avión hacia algún lugar hermoso de inmediato.
Everyone has different things that have worked for them and what haven't.
|||||||||||no
Cada uno tiene diferentes cosas que les han funcionado y otras que no.
I'm just sharing my experience here.
So here are my best do's and don'ts for Instagram.
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Don't – post crappy photos
||mala|fotos
No publiques fotos malas
I'll just start off bright and bold.
|||comenzaré|brillante||audaz
Comenzaré fuerte y brillante.
まずは明るく大胆に始めるよ。
Nobody wants to see your crappy photos.
nadie||||||
A nadie le interesa ver tus fotos malas.
Not even Martha Stewart can get away with it.
no||Martha||||||
Ni siquiera Martha Stewart puede salirse con la suya.
マーサ・スチュワートでさえ逃げられない。
One of the best (and probably the worst) things about the internet is that people can AND will say what they think with little regard to your self-esteem.
una||||||||||||||||y||||ellos|||poca|consideración|||auto|autoestima
Una de las mejores (y probablemente la peor) cosas de internet es que la gente puede Y va a decir lo que piensa con poco respecto a tu autoestima.
Listen.
Escucha.
Does that mean you have to be a top photographer?
Definitely not.
I don't consider myself to be a professional photographer by any means even though I sell my photos sometimes.
私は自分の写真を売ることはあっても、決してプロの写真家だとは思っていない。
That being said what I do do, and what you can do it is work on improving and taking better pictures all the time, which I enjoy.
||||||||lo que||||||||||||||||||
Dicho esto, lo que hago y lo que puedes hacer es trabajar en mejorar y tomar mejores fotos todo el tiempo, lo cual disfruto.
Now every time I go out and shoot, I ask myself, how can I make this even better?
Ahora, cada vez que salgo a fotografiar, me pregunto, ¿cómo puedo hacer esto aún mejor?
Does that mean you have to use a “proper” camera for Instagram?
||||||||cámara adecuada|||
¿Eso significa que tienes que usar una cámara 'adecuada' para Instagram?
Nope, definitely not.
There are some very successful iPhone-only accounts out there that fits with their profile's style and theme.
|||||iPhone||||||||||||
That's what matters.
You have to figure out what works best for you.
But if you want to boost your follower count, you need to post your best shots, I mean your BEST shots.
|||||aumentar|||||||||||||||
Pero si quieres aumentar el número de seguidores, necesitas publicar tus mejores fotos, me refiero a tus MEJORES fotos.
That also means editing and fixing your pictures before posting.
Eso también significa editar y corregir tus imágenes antes de publicarlas.
Seriously, quality over quantity really matters on Instagram.
En serio, la calidad sobre la cantidad realmente importa en Instagram.
Straighten your horizon.
endereza||
Endereza tu horizonte.
Play with the brightness.
Juega con el brillo.
Don't put those annoying white borders up.
|||molestas|||
No pongas esos molestos bordes blancos.
うっとうしい白い縁取りはやめよう。
And for the love of god, don't use Instagram's filters.
|||||||||filtros
Y por el amor de Dios, no uses los filtros de Instagram.
Or watermarks.
O marcas de agua.
My go-to apps are Snapseed, Pro HDR and Mextures.
Mis aplicaciones favoritas son Snapseed, Pro HDR y Mextures.
They rock.
Melissa also uses Snapseed andVSCOcam.
||usa||yVSCOcam
Melissa también utiliza Snapseed y VSCOcam.
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Do – focus on engagement not follower numbers
|||interacción|||
Haz – enfócate en la participación, no en el número de seguidores
Though I was bummed to see my follower number drop a bit during the Instagram purge, especially because I was hoping to reach 40K by the new year, the reality is that I actually don't really care that much.
aunque|||deprimido||||||bajó|||||||||||||||||||||||||||||
Aunque me molestó ver que mi número de seguidores disminuyó un poco durante la purga de Instagram, especialmente porque esperaba alcanzar 40K para el año nuevo, la realidad es que en realidad no me importa tanto.
インスタグラムの粛清でフォロワー数が少し減ったのは残念だったけれど、特に新年までに4万人を達成したいと思っていたから、現実はそれほど気にしていない。
I've spent the past year working on improving the number of likes and comments I get on my photos and bringing the average level of engagement up and up.
||||||||||||||||||||aumentando|||||interacción|||
He pasado el último año trabajando en mejorar el número de 'me gusta' y comentarios que recibo en mis fotos y aumentando el nivel promedio de compromiso.
Seriously, I was stuck on 800 likes a photo for over 6 months.
En serio, estuve atascado en 800 'me gusta' por foto durante más de 6 meses.
まじめな話、私は6カ月以上、1枚の写真に800いいね!がついたままだった。
It was frustrating as hell.
||||infierno
Fue frustrante como el infierno.
This is actually the hardest thing you can do on Instagram.
Esto es realmente lo más difícil que puedes hacer en Instagram.
It's really difficult to keep your engagement level the same over a long period of time, let alone increase it.
Es realmente difícil mantener tu nivel de compromiso igual durante un largo período de tiempo, y mucho menos aumentarlo.
You see this a lot with people who become featured Instagram users.
|||||||||destacados||
このようなことは、インスタグラムで注目されるようになった人々によく見られる。
They'll gain like 10,000 followers in a week, their engagement will shoot through the roof, and then it will drop again back to where it was a month later.
|||||||||||por||||||||||||||||
Ganen como 10,000 seguidores en una semana, su interacción se disparará y luego volverá a caer de nuevo a donde estaba un mes después.
彼らは1週間で1万人のフォロワーを獲得し、エンゲージメントは一気に上昇し、そしてまた1ヵ月後には元の位置まで下がってしまう。
I think this is where many of the bots come in, and while I wasn't a featured user, Instagram did share one of my photos on their profile and blog two years ago bringing me a 5 thousand new followers in 24 hours.
||||||||bots|||||||||||||||||||||||||trayendo|||||||
Creo que aquí es donde entran muchos de los bots, y aunque no fui un usuario destacado, Instagram compartió una de mis fotos en su perfil y blog hace dos años, lo que me trajo 5 mil nuevos seguidores en 24 horas.
This means you have to get people talking, get them to care.
Esto significa que tienes que hacer que la gente hable, hacer que les importe.
Ask a question, post a funny joke as the caption.
Post an image that makes people think or question something.
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Don't – be spammy
||spammy
Be real.
Be authentic.
Be you.
And do not ask people to follow you back, for the love of god.
You have to be genuine on Instagram to be successful.
Go look and interact with people who have similar interests as you and if they are interested in you, they will follow you back organically.
This also means you can't have too much “activity” in too short a period of time or Instagram will think you're a bot (a fake profile that is automatically liking people's stuff) and you risk getting banned.
||||||||||||||||||||||||falso||||||||||||prohibido
Instagram seriously cracks down on this type of behavior.
Nobody likes spammers, and remember, people want to be amused, not solicited.
||los spammers|||||||divertidos||solicitados
A nadie le gustan los spammers, y recuerda, a las personas les gusta divertirse, no ser solicitadas.
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Do – be consistent
||consistente
Hazlo - sé constante
Melissa agreed with me on this one too, it's really important to be consistent on Instagram.
Melissa también estuvo de acuerdo conmigo en esto, es realmente importante ser consistente en Instagram.
Don't go long periods of time without posting anything and then post 10 photos in a row.
No pases largos períodos de tiempo sin publicar nada y luego publica 10 fotos seguidas.
Actually, now that I mention it, never posts photos in a row, space them out at least 3 hours in between if you can.
I try to post 3 photos a day, and I rarely go a day with out posting if I can help it.
1日に3枚の写真を投稿するようにしているし、投稿しない日はほとんどない。
I've used scheduling services before when I was offline in Mongolia but in general, I don't think they are worth the money or the risk.
This also means posting at optimal times.
Don't share your best shot when your followers are all asleep.
You can use Iconosquare to see your optimal posting times.
|||Iconosquare||||||
Puedes usar Iconosquare para ver tus momentos óptimos para publicar.
If you are trying to take your Instagram to the next level in terms of work and building a brand, then it's also really important to have consistency in the types and style of your images.
Si estás tratando de llevar tu Instagram al siguiente nivel en términos de trabajo y construcción de una marca, entonces también es muy importante tener consistencia en los tipos y estilos de tus imágenes.
Your style can and will likely change and evolve over the years, but it's important to not be too random or erratic, otherwise you will have a very divided following.
Tu estilo puede y probablemente cambiará y evolucionará con los años, pero es importante no ser demasiado aleatorio o errático, de lo contrario tendrás un seguimiento muy dividido.
あなたのスタイルは何年もかけて変化し、進化していくだろうが、あまり不規則になりすぎないことが重要だ。
Your feed itself should look consistent and beautiful, with colors and style.
フィードそのものは、色やスタイルに一貫性があり、美しく見えるべきです。
When people click on your profile when deciding whether or not to follow you back, they will look at your feed as a whole first before clicking on individual images, they need to look good.
You have about 2 seconds to convert them into followers – make it count!
And of course that means not selling out and posting really random ads in your feed that don't fit your brand because you were paid to.
Y|||||||||||||||feed||||||||||
Y, por supuesto, eso significa no venderse y publicar anuncios realmente aleatorios en tu feed que no se ajustan a tu marca porque te pagaron por ello.
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Don't – play games
|juegues|juegos
No – juega juegos
People love to “game” social media and it really, really bothers me.
||||social|||||||
A la gente le encanta “jugar” con las redes sociales y me molesta, realmente.
Why put all that time and energy in tricking the numbers when you could be creating really good content that will stand on its own and do well?
|||||y|||engañando||||||||||||||||por sí mismo|y|verbo auxiliar|
¿Por qué dedicar todo ese tiempo y energía a engañar los números cuando podrías estar creando contenido realmente bueno que se sostenga por sí mismo y tenga éxito?
本当に良いコンテンツを作れば、それだけで十分な成果を上げることができるのに、なぜ数字を騙すことに時間とエネルギーを費やすのでしょうか?
Priorities people!
¡Prioridades, gente!
優先順位の高い人々
Don't do the follow/unfollow game – it's so obvious when people do it because they follow thousands and thousands of people then periodically go through and unfollow whoever doesn't follow them back.
no|||||||||||||||||||||||||||||||
No hagas el juego de seguir/dejar de seguir - es tan obvio cuando la gente lo hace porque siguen a miles y miles de personas y luego, periódicamente, pasan y dejan de seguir a cualquiera que no les siga de vuelta.
フォロー/アンフォローゲームはやめましょう。何千、何万という人をフォローし、定期的にフォローを返さない人のフォローを解除するのですから。
What a waste of time!
¡Qué pérdida de tiempo!
Though I follow way too many people at the moment, most of them are cat profiles.
aunque|||||||||||||||
Aunque sigo a demasiadas personas en este momento, la mayoría de ellas son perfiles de gatos.
Cat profiles are the best.
|perfiles|||
Los perfiles de gatos son los mejores.
The same people will go through and like 50 of my photos and not follow me.
los||||||||||||||
Las mismas personas pasarán y le darán 'me gusta' a 50 de mis fotos y no me seguirán.
Um, thanks?
Eh, ¿gracias?
That's not how it works guys.
そういうわけにはいかないんだ。
Another popular way people trick the system on Instagram is by buying a bot that will auto-like heaps of photos for you on specific hashtags.
That is one really good way to get your account banned, and again it's very obvious when a high profile person who doesn't follow me starts to like everything that I use a certain hashtag on.
||||||||||suspendida|||||||||||||||||||||||||
Doing that will get you followers but they are people who are not going to stick around and engage with you in the long run or they are fake profiles.
|eso||||||||||||||se quedarán||||||||largo||||||
Hacer eso te conseguirá seguidores, pero son personas que no se quedarán y no interactuarán contigo a largo plazo o son perfiles falsos.
Of course the biggest game of them all is buying followers but look how that turned out.
Por supuesto, el mayor juego de todos es comprar seguidores, pero mira cómo terminó eso.
もちろん、最大のゲームはフォロワーを買うことだが、それがどうなったか見てみよう。
Just be real guys and put that time and money into building a really awesome profile.
Solo sean reales, chicos, y pongan ese tiempo y dinero en construir un perfil realmente impresionante.
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Do – be an authority
I've talked about this with blogging before too.
以前にもブログについて話したことがある。
I firmly believe that to be really successful at Instagram or travel blogging, you need to be an authority on something.
And travel is way way way too vague.
Everyone and their mother is an authority on travel.
Be more specific.
Have a niche.
tiene||
Ten una nicho.
One of my niches is New Zealand travel.
Uno de mis nichos es el viaje a Nueva Zelanda.
I've been here over a year and I post a hell of a lot of New Zealand photos.
||||||||||un montón||||||Nueva Zelanda|
He estado aquí más de un año y publico un montón de fotos de Nueva Zelanda.
While I don't have a NZ specific account, I've spent a year building my profile to be an authority on New Zealand, and I've made sure that if people are interested in coming here, they find me.
NZに特化したアカウントは持っていないが、1年かけてニュージーランドの権威となるべくプロフィールを作り、ニュージーランドに興味がある人が私を見つけるようにした。